Creator's MBA: Marketing Tips for Digital Product Entrepreneurs
Your go-to resource for building a profitable digital product business that works on repeat.
I’m Dr. Destini Copp, business growth coach and professor. Each episode, I share practical strategies, systems, and AI tools that help entrepreneurs:
- Generate consistent revenue without constant live launches
- Build rinse-and-repeat growth systems
- Escape the grind of chasing algorithms
If you’re ready to create a business that runs without consuming your life, this podcast is for you.
Learn more at 👉 destinicopp.com
Episodes
272 episodes
266: What Dave Ramsey's Business Model Taught Me About Selling Digital Products
Most digital product creators are building a collection of offers. The ones who build businesses that last are doing something different — they're building around a framework.In this episode, I use Dave Ramsey's business model as a case ...
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Episode 266
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17:50
265: Everyone Says Newsletters Are Saturated… Are They Right?
Is the newsletter market already too crowded… or are we just getting started?In this episode, I brought together a group of experienced newsletter operators for a candid roundtable conversation about what’s really happening in the newsle...
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Episode 265
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55:10
264: 5 Big Lessons About AI, Newsletters, and Digital Business from the New Media Summit
If you’ve ever wondered whether newsletters still matter in an AI-driven world, this conversation might completely change the way you think about owned media, monetization, and the future of digital business.In this episode, I’m sharing ...
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Episode 264
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50:56
263: Where AI Clones Fit — and Where They Don’t
In this episode of the Creator’s MBA podcast, I walk you through the nuances of where AI clones can add real value—and where they absolutely don’t belong. It’s easy to get swept up in the potential of automation, but being strategic about how (...
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Episode 263
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12:40
Bonus: Why Courses Aren’t Working Like They Used To (and What Replaces Them)
Today’s episode is a little different.What you’re about to hear is the audio from a live session I taught yesterday called:“Why Courses Aren’t Working Like They Used To (and What Replaces Them).”I decided to share it...
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47:40
262: How Experts Are Using AI Clones Without Losing Control of Their IP
In this episode of the Creator’s MBA podcast, I’m breaking down one of the biggest fears experts have about AI clones: losing control of their IP or misrepresenting their work. If you’ve built a body of work you’re proud of—a real f...
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Episode 262
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9:40
261: The AI Inbox Shift: Why Your Email Strategy Needs a Job
AI is changing how inboxes decide what’s relevant — and a lot of creators are wondering what that means for their email strategy.Here’s the good news: this isn’t a panic moment.But it is a clarity moment.In this ep...
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Episode 261
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13:34
260: Why Courses Aren’t Supporting Implementation Anymore
In this episode of the Creator’s MBA podcast, I unpack why even the best digital courses are struggling to support implementation today. You might have strong content, a clear framework, and students who are genuinely eager to learn—yet still s...
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Episode 260
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11:44
259: What an AI Clone Actually Is
In this episode of the Creator’s MBA podcast, I’m demystifying what an AI clone actually is—and how it’s very different from a chatbot or a custom GPT. There’s a lot of hype out there right now, and while those tools have their place, ...
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Episode 259
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12:40
258: Your Expertise Is Intellectual Property (And How to Scale It Using AI)
Friend, I bet you're sitting on IP you didn't even know you had.What if your most valuable business asset isn’t your course, your funnel, or your content… but your thinking?In this week’s Creator’s MBA podcast, I break down why yo...
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Episode 258
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14:05
257: Why Most Advice Doesn’t Work and What You Learn by Watching Decisions Instead
Most business owners aren’t short on information, they’re stuck because they don’t know which direction deserves their full commitment. In this episode, I dive into why watching decisions get made in real time teaches you far more than p...
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Episode 257
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7:10
256: Why I’m Documenting Decisions, Not Outcomes, as I Grow HobbyScool
We often hear about success after it happens, but what if the real learning is in the decisions, not just the outcomes?In this episode of the Creator’s MBA podcast, I share the real reason behind the $1 million HobbyScool experi...
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Episode 256
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8:39
255: The Only Numbers a Creator CEO Needs to Look at Weekly
The numbers I check every single week (and why they matter more than dashboards)If you’ve ever found yourself buried in data but still unsure about what’s actually moving the needle in your business, you’re not alone. In this epis...
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Episode 255
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12:19
254: Why Your Newsletter Isn’t Making Money (And How to Fix It)
If you’ve been sending consistent, thoughtful emails but the results still feel underwhelming, there’s a reason and it’s not that newsletters stopped working. It’s that the rules have quietly changed.In this episode, I dig into the S...
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Episode 254
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16:22
253: How to Grow Your Email List with Easy Events (No Burnout Required)
If you're tired of hustling for every new subscriber or drowning in launch mode, this episode is your fresh new strategy. We're diving into how you can host low-lift, high-impact events that grow your email list without the stress.I sat ...
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Episode 253
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23:46
252: Why Smart Business Owners Stall (And How to Start Moving Again)
Ever feel like your business should be working, but something still feels off?If you're no longer a beginner, if you've launched, built an audience, and proven your offers… yet somehow, things feel heavier, ...
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Episode 252
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11:41
251: What Actually Worked in 2025 (and What We’re Ditching in 2026)
What do you get when you put seven experienced, introverted, neurodivergent business owners on a Zoom call to reflect on the year?A conversation that’s part strategy session, part therapy, and all real talk.In our most re...
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Episode 251
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50:47
250: The Newsletter Money Map: 5 Metrics That Drive Revenue
Ever looked at your newsletter stats and thought, “What do these numbers even mean?”... it’s time to change that.In this episode of the Creator’s MBA podcast, I’m diving into newsletter metrics and showing you how to read them like a CEO...
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Episode 250
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17:14
249: Why Yearly Planning Doesn’t Work — And What to Do Instead
Planning a whole year of business in one go sounds impressive… until real life (and algorithm shifts) blow it all up. That’s why I stopped looking at my business through a funnel lens and started running it like a growth flywheel — ...
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Episode 249
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16:11
248: Inside the HobbyScool Growth Flywheel: What’s Working, What’s Changing
If your business growth feels inconsistent or exhausting, it might be time to rethink the system behind it.Over the past year, HobbyScool has grown faster than I expected. We've brought in tens of thousands of subscribers, hosted wildly ...
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Episode 248
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14:50
247: The One Stage That’s Slowing Down Your Entire Business
Feeling like your business is almost there, but something's just... off?In this pivotal episode of the Creator’s Growth Flywheel series, I walk you through the exact reason your business might feel stuck, even when you're doing all the r...
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Episode 247
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11:54
246: The Missing Stage That Turns Customers Into Superfans
When Word of Mouth Isn’t Enough: Activating the Advocacy StageIf you’ve ever wondered why your offers aren’t spreading, even when people love them, it might be because you haven’t fully activated the advocacy stage in you...
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Episode 246
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13:34
245: Why Your Audience Isn’t Buying
If your audience loves your content but rarely buys, you may be missing an important piece in the retain stage. Over the last few episodes, I have been walking you through my Creator’s Growth Flywheel and what has changed in 2025 fo...
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Episode 245
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9:55
244: Why Consistency Alone Isn’t Enough
Are you consistently creating content but still feeling like your business is stuck in neutral?We’re right in the middle of our Creator’s Growth Flywheel series, and today I’m digging into one of the most frustrating experiences entrepre...
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Episode 244
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12:34
243: Why Your Funnel Feels Broken (And What to Do Instead)
Feeling like your funnel used to work but now it's just...stalls? In today’s episode of the Creator’s MBA podcast, I’m pulling back the curtain on one of the most frustrating pain points for digital product creators, when funnels st...
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Episode 243
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12:36