Creator's MBA: Marketing Tips for Digital Product Entrepreneurs
The marketing podcast for entrepreneurs building a digital product business that runs on repeat. Each episode covers digital product marketing strategies, AI tools, and growth systems — so you can generate consistent revenue without constant launches.
I’m Dr. Destini Copp, business growth coach and professor. Each episode, I share practical strategies, systems, and AI tools that help entrepreneurs.
If you’re ready to create a business that runs without consuming your life, this show is for you.
Learn more at 👉 destinicopp.com
Episodes
282 episodes
276: The Best Decision I've Made in My Business (and It Wasn't a Course)
The best decision I've ever made in my business wasn't a course or a tool. It was joining a small room of people who actually get it.In this episode I walk through why a curated peer mastermind changed how it feels to run my business, a...
275: I Took My Whole Business Apart. Here's How I Rebuilt It.
This month I took my entire business apart. Sales pages, offers, what I was promoting, what I was spending money and time on. All of it went on the table.In this behind-the-scenes episode, I walk you through the full rebuild using my ow...
274: MCPs in Claude: How 6 Founders Are Actually Automating Their Businesses
Most conversations about AI automation stay theoretical. This one doesn't.I sat down with my peer mastermind, a group we call the Weird Hermits, for a roundtable on MCPs in Claude, also called connectors. These are the tools that let you...
273: How Savannah Gilbo Cloned Herself With AI (And Got Her Calendar Back)
Most digital product creators assume that scaling means hiring more team members. More support staff, more coaches on calls, more people to manage. My guest today took a completely different path.After Savannah Gilbo's best launch ever b...
272: She Has 13K Subscribers and 40% Open Rates — So Why Aren't They Buying?
Hosted by Dr. Destini Copp · Creator's MBAWhat do you do when you have a genuinely engaged email list — great open rates, consistent click-throughs — but your subscribers just won't buy? That's exactly what today's guest, All...
271: The Dark Side of Entrepreneurship: Difficult Clients, Refunds & the Messy Middle (Roundtable)
This one's a little different. What you're about to hear is a recording straight from our Weird Hermits Roundtable, a mastermind group discussion where we got real about the stuff nobody likes to talk about publicly.Difficult clients. Re...
270: How We Actually Use Claude to Run Our Businesses (With Real Workflows)
This is part two of a two-part roundtable with my peer mastermind group, the Weird Hermits — a small group of women entrepreneurs who have been in each other's corners for years. In this episode, we go deep on the specific ways we're e...
269: Are You Actually Using Claude — Or Just Scratching the Surface?
What happens when five digital entrepreneurs who've been deep in the AI trenches stop holding anything back? You get this episode.I joined Ruth Poundwhite, Monica Froese, Kate Kordsmeier, and Jodi Bourne — all members of our mastermind g...
268: Capturing Testimonials: The Hot Capture Method
You're doing everything right — attracting, engaging, nurturing, and retaining your audience. But when it comes to collecting testimonials, you hit a wall. Sound familiar?In this episode, I'm answering a question from listener, Johnna Ki...
267: The New Buyer You're Not Optimizing For (AI Agents, Product Listings & What the Research Says)
What if the next person to buy your product isn't a person at all?In this episode, I'm doing something a little different. I recently published an article called The New Buyer You're Not Optimizing For — and I thought the best w...
266: What Dave Ramsey's Business Model Taught Me About Selling Digital Products
Most digital product creators are building a collection of offers. The ones who build businesses that last are doing something different — they're building around a framework.In this episode, I use Dave Ramsey's business model as a case ...
265: Everyone Says Newsletters Are Saturated… Are They Right?
Is the newsletter market already too crowded… or are we just getting started?In this episode, I brought together a group of experienced newsletter operators for a candid roundtable conversation about what’s really happening in the newsle...
264: 5 Big Lessons About AI, Newsletters, and Digital Business from the New Media Summit
If you’ve ever wondered whether newsletters still matter in an AI-driven world, this conversation might completely change the way you think about owned media, monetization, and the future of digital business.In this episode, I’m sharing ...
263: Where AI Clones Fit — and Where They Don’t
In this episode of the Creator’s MBA podcast, I walk you through the nuances of where AI clones can add real value—and where they absolutely don’t belong. It’s easy to get swept up in the potential of automation, but being strategic about how (...
Bonus: Why Courses Aren’t Working Like They Used To (and What Replaces Them)
Today’s episode is a little different.What you’re about to hear is the audio from a live session I taught yesterday called:“Why Courses Aren’t Working Like They Used To (and What Replaces Them).”I decided to share it...
262: How Experts Are Using AI Clones Without Losing Control of Their IP
In this episode of the Creator’s MBA podcast, I’m breaking down one of the biggest fears experts have about AI clones: losing control of their IP or misrepresenting their work. If you’ve built a body of work you’re proud of—a real f...
261: The AI Inbox Shift: Why Your Email Strategy Needs a Job
AI is changing how inboxes decide what’s relevant — and a lot of creators are wondering what that means for their email strategy.Here’s the good news: this isn’t a panic moment.But it is a clarity moment.In this ep...
260: Why Courses Aren’t Supporting Implementation Anymore
In this episode of the Creator’s MBA podcast, I unpack why even the best digital courses are struggling to support implementation today. You might have strong content, a clear framework, and students who are genuinely eager to learn—yet still s...
259: What an AI Clone Actually Is
In this episode of the Creator’s MBA podcast, I’m demystifying what an AI clone actually is—and how it’s very different from a chatbot or a custom GPT. There’s a lot of hype out there right now, and while those tools have their place, ...
258: Your Expertise Is Intellectual Property (And How to Scale It Using AI)
Friend, I bet you're sitting on IP you didn't even know you had.What if your most valuable business asset isn’t your course, your funnel, or your content… but your thinking?In this week’s Creator’s MBA podcast, I break down why yo...
257: Why Most Advice Doesn’t Work and What You Learn by Watching Decisions Instead
Most business owners aren’t short on information, they’re stuck because they don’t know which direction deserves their full commitment. In this episode, I dive into why watching decisions get made in real time teaches you far more than p...
256: Why I’m Documenting Decisions, Not Outcomes, as I Grow HobbyScool
We often hear about success after it happens, but what if the real learning is in the decisions, not just the outcomes?In this episode of the Creator’s MBA podcast, I share the real reason behind the $1 million HobbyScool experi...
255: The Only Numbers a Creator CEO Needs to Look at Weekly
The numbers I check every single week (and why they matter more than dashboards)If you’ve ever found yourself buried in data but still unsure about what’s actually moving the needle in your business, you’re not alone. In this epis...
254: Why Your Newsletter Isn’t Making Money (And How to Fix It)
If you’ve been sending consistent, thoughtful emails but the results still feel underwhelming, there’s a reason and it’s not that newsletters stopped working. It’s that the rules have quietly changed.In this episode, I dig into the S...
253: How to Grow Your Email List with Easy Events (No Burnout Required)
If you're tired of hustling for every new subscriber or drowning in launch mode, this episode is your fresh new strategy. We're diving into how you can host low-lift, high-impact events that grow your email list without the stress.I sat ...